Let’s talk about enhanced techniques for building and testing brand planning models.
This informative new webinar led by dynamic modeling experts from i3 Pharma Informatics will demonstrate how giving traditional brand-planning models more grounding in operational measures gleaned from today’s patient-centric databases can enhance the ability to understand and act on leverage points for increasing future product usage and demand.

Register today to listen to a recording of this webinar where our presenters discuss:

• The components of the model and data sources for collection
• Further refinements to the model, including multiple competing theories, segmentation by patient payment type, and disease severity
• Examples of the model applied to select markets
• Issues/needs related to model enhancement and data collection

i3 Pharma Informatics combines unparalleled data assets, online tools, and scientific expertise to help you attain a clearer understanding of your products’ potential and corresponding market dynamics—so you can make more rapid, informed decisions throughout development and commercialization.