i3 Global

Integrating Consumer Data for New Marketing Insights

WEBINAR | Recorded November 18, 2008

Let’s talk socioeconomic and patient data.

For years, companies marketing primarily to consumers have used socioeconomic and other consumer data to gain insights into purchase behavior, segmentation, and targeting. But in the pharmaceutical marketplace, use of this data has received limited attention—until now.

Register today to listen to a recording of this i3 Pharma Informatics web conference that looks at the various sources of socioeconomic and consumer data, how best to append it to existing patient-level data, and real-world examples from the rheumatoid arthritis market of how to maximize the analyses that can be conducted with the combined data.

We invite you to view this complimentary interactive discussion where you’ll have the opportunity to send us your questions and comments during the webinar.

www.i3PharmaInformatics.com

Presenters:

Lou Brooks
Vice President, Consulting
i3 Pharma Informatics

Taylor Dennen, PhD
Operations Director
i3 Pharma Informatics

Learn more about the presenters

i3 Pharma Informatics combines unparalleled data assets, online tools, and scientific expertise to help you attain a clearer understanding of your products’ potential and corresponding market dynamics—so you can make more rapid, informed decisions throughout development and commercialization.