i3

Understanding Your Products Throughout the Process of Care–Regardless of the Place of Care

WEBINAR | Thursday, May 29, 2008 12:00 P.M.–1:00 P.M. EST

The next generation of pharma marketing insights: Let’s talk patient-linked continuum of care data.
i3 Pharma Informatics and Premier, Inc., have created a unique continuum of care database that allows for the tracking of medication use both in and out of the hospital setting. We will explore how you can mine it to yield a range of data-driven insights that can significantly impact your marketing, sales, and account management operations.

i3’s rich managed care database that provides detailed health utilization data on millions of people across the US has been linked at the patient level with Premier’s detailed database of hospital inpatient and hospital outpatient discharges. The resulting combined database enables analyses of how drug utilization and health status prior to hospitalization affects treatments, including drugs administered, while patients are in hospitals. It also allows tracking of subsequent community use of prescription drugs and other health outcomes after patients leave the hospital setting.

This webinar will describe the i3 and Premier databases, including the process by which patient records are linked, and provide case studies that demonstrate the power of the linked data to deliver new insights about drug utilization and the use and impact of medical devices.

We hope that you’ll be able to join us for this free interactive discussion where you’ll have the opportunity to send us your questions and comments live during the webinar.

www.i3pharmainformatics.com

Premier, Inc., is a hospital performance improvement alliance with more than 2,000 participating not-for-profit hospitals and nearly 50,000 other health care sites serving communities nationwide. Owned by not-for-profit hospitals, Premier operates the nation's most comprehensive repository of hospital clinical and financial information.

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i3 Pharma Informatics combines unparalleled data assets, online tools, and scientific expertise to help you attain a clearer understanding of your products’ potential and corresponding market dynamics—so you can make more rapid, informed decisions throughout development and commercialization.